Consumers are becoming mature and brand conscious, as they are looking for reliability, delight as well as ‘value’ for money which is directly linked with worthiness or perceived value of a product or service. A ‘Brand’ impression helps to tackle this state of mind of a consumer or situations in the competitive market where consumers get convinced easily by an organized brand if they can straightway associate that brand with their life and style of living considering their pocket size. Brand is not just a logo, but a persona who is also having its own style – symbolic, visual, tone of voice, colours, textures etc.
There is nothing called structured or typical branding process, as all brands are different as good as human characters, all are having its own ingredients. Generally beginning is with a client’s intension or interest to have its own (brand’s) face to make it look beautiful, reflecting the attitude, communicating as what they do and they stand for & making it relevant for the people with whom they are talking to or interacting (B2C consumers / B2B customers).
The package consists of Identity Design, Design of Visual Language, Identity System & Brand Assets, Tone of Voice, Colour pallet of the Brand, and Brand Guideline along with application designs like brochures, catalogues, leaflets, corporate stationery, other design templates etc.
Process:
Brief from Client > Understanding the existing brand equity and consumer > Brief Market Research > Understanding the Competition & their brand positioning > Understanding the brand’s offering – Product & Service > Define Brand Proposition, Promise & Delivery Mechanism > Identity Design Ideation> Brainstorming / Debate > Concept presentations (2-3 concepts) > Concept finalization > Identity System development: extended visual language / brand assets > Guideline Making, refine & release artwork > Application Designs (catalogues, brochures, stationeries etc.) > release artwork for printing
Portfolio:
For complete portfolio presentations & process, send a mail to info@designlipi.com / designlipi@gmail.com
