Here we talk about the style of presenting a product or package on retail environment where product has to be accessorized by different means to stand up and communicate with consumers. The ‘pick me up’ appeal is being developed by designing the shelving space, gondola, shelf talkers, category gates, POS, retail table top display, dispensers, posters, danglers etc. for modern trade as well as unorganized small format stores.
Process:
Brief from Client > visit to retail spaces to understand market and consumer > Understanding the Competition > Understanding the Product & constraints > Concept Sketches / Ideation > Brainstorming / Debate > Concept Sketch selection (2-3 concepts) > CAID Photorealistic rendering > concept presentation to client > Concept Selection (1 concept) & refinements > partially or fully functional prototype > presentation > Detailing & CAD modelling > final prototype > CAD Refinements > Drawing > Release design documents.
Portfolio:
For complete portfolio presentations & process, send a mail to info@designlipi.com / designlipi@gmail.com
