Packaging Design plays a very important role for the ‘first impression’ of any product where aesthetics and communications of a packaging are the key for unbiased decision making. DesignLipi is having that expertise to build the ‘stopping power’ in packaging by designing the packaging structure & graphics keeping consumers & brand in mind. Its not only the FMCG packaging but also for products like small appliances, electronic and entertainment devices, toys, accessories, lifestyle products etc. wherever its having the presence in retail shelves and responsible for first hand communication to the consumer.
Here, the design process starts with a product / content in hand with its own beauty and functional aspects. Some very basic idea through benchmarked or competition’s product packaging from client’s side may come in the form of a verbal brief or sometimes in the from a properly documented design brief along with brand intent & product communication material. For all the cases customized and relevant packaging design solution is provided keeping the cost, packing line constraint, transportation, on the shelf appearance etc in mind.
Process:
Brief from Client > Design Research > Benchmarking > Concept Sketches / Ideation > Brainstorming / Debate > Concept Sketch selection (2-3 concepts) > CAID Photorealistic rendering > concept presentation to client > Concept Selection (1 concept) & refinements > partially or fully functional prototype > presentation > Detailing & CAD modelling > final prototype > CAD Refinements > Analysis if required (outsourced / client side) > Drawing > Release design documents.
Portfolio:
For complete portfolio presentations & process, send a mail to info@designlipi.com / designlipi@gmail.com
